Martha Nicholson
I help clients address their marketing challenges with effective strategies to grow their business.
- Role
- Client Services Director, Account Executive, and Media Planner & Buyer at Lkf Marketing
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
About Martha Nicholson
I am a hardworking, loyal person both professionally and personally to my friends and…
Experience
Client Services Director, Account Executive, and Media Planner & Buyer
Dec 2011 — Present · Kalamazoo, MI, US
Provides superior client satisfaction through attentive and sincere relationships with all LKF clients-Oversees the completion and quality of projects completed by account team-Develops and oversees execution of marketing strategy to exceed client expectations and provide measurable ROI-Recognize opportunity and explore additional tactics that are advantageous to client-Meets with account staff on a regular basis to review account activities-Produces ambitious, yet attainable sales forecasts-Oversees account team capacity and adjusts as necessary-Meets all revenue goals-Produces and implements annual and quarterly sales plans for Client Services Team-Passionate about networking and prospecting of new client opportunities-Serves as a leader and mentor for all LKF Client Service team members-Performs onboarding of new staff members-Coordinates and oversees team training exercises-Monitors accounts receivable and credit-worthiness of accounts-Leads in the negotiation of contracts and agreements-Perform research, planning, and placement of all clients\' media projects-Establish appropriate media and budgets for clients, and create good stand relationships with media reps-Place insertion orders and establish deadlines for materials, place media according to schedules, approve media invoices, maintain tear sheet files, and prepare monthly media invoices to clients
Education
Kalamazoo Valley Community College
General Studies
2000 — 2003
Western Michigan University - Haworth College of Business
Bachelor of Business Administration in Human Resources Management, Human Resources Management
2003 — 2006
Skills
- Copywriting
- Online Advertising
- Digital Marketing
- Public Relations
- Media Relations
- Event Planning
- Marketing Strategy
- Social Media
- Direct Marketing
- Press Releases
- Corporate Communications
- Microsoft Office
- Social Networking
- Email Marketing
- Management
- Social Media Marketing
- Advertising
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