Laura Kennedy Young

About Laura Kennedy Young

I stumbled into marketing by chance and stayed because I found a passion for turning vision into strategy—and strategy into results.With 20 years in EdTech, I’ve built a career at the intersection of sales, product, and marketing, leading programs that drive adoption, fuel expansion, and deliver measurable revenue across both K–12 and Higher Ed markets. My background spans both Product Marketing and Customer Marketing, giving me a unique lens on how to align go-to-market execution with long-term customer value.I bring a data-driven, customer-obsessed mindset to every initiative, whether launching new products, scaling advocacy, designing full-funnel engagement programs, or enabling Sales with the tools and narratives that win. I’ve led across the full lifecycle: from market analysis and messaging development to post-sale activation, community building, and retention.What drives me is simple: helping teams build smarter, connect deeper, and grow with purpose. I design programs that increase lifetime value, foster cross-selling and upselling, and elevate the customer experience at every stage.Currently, I lead Customer Marketing at Lexia, where I’ve rebuilt the function into a strategic growth engine, proving that lifecycle marketing isn’t just a support function, it’s a revenue driver.

Experience

1. Director of Customer Marketing

   Lexia Learning

   Nov 2025 — Present

Education

• Montclair State University

  Bachelor of Arts (B.A.), English

Skills

• Sales Prospecting
• Direct Sales
• Expense Budget Management
• Marketing Strategy
• Marketing
• Sales Presentations
• Market Research
• Team Leadership
• Email Marketing