Luke J. Keelty
Strategic Business Analyst @Waystone
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WORK HISTORY
Strategic Business Analyst @Waystone
Leeds, GB
Led the team engagement workshop to develop our \"Why\" driven Mission Statement- Salesforce Agile Squad member, gathered requirements & supporting the Development Lifecycle in 15 sprints- Led Design Thinking workshops to develop new products including a Global Customer Learning Portal- Attended Salesforce 2025 Convention to learn Agentic AI & generate proposals for use within Waystone- Gathered Requirements & Solution designed 6 Salesforce SAAS apps, to enhance the Sales Process
EDUCATION
Teesside University
Bachelor’s Degree, History
Newcastle University Business School
Global Human Resource Management, MSC, Human Resources
ABOUT LUKE J. KEELTY
Driving customer-centric transformation through technology. From HR to Financial Services, I leverage Design Thinking, Lean Six Sigma, and Project Management to deliver significant organizational change.Proven leader in RPA development (delivering £1 million in annual savings), Agentic AI implementation, and AI-driven process automation. Seeking Project Manager or Business Analyst roles in technology to continue delivering excellent commercial results.
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