Lisa Jo Wilson-Knight

About Lisa Jo Wilson-Knight

Innovative and analytical marketing and communications executive with laser focus on the customer experience as the basis for driving results and continuous growth. Track record of developing go-to-market strategic frameworks and 360-degree marketing, communication and channel plans to meet and exceed marketing, sales, retention and financial performance objectives. Consistently relied upon to tackle new and challenging initiatives, whether new products or channels or teams, by building clear strategies and influencing cross-functional focus to embrace and deliver objectives. Accomplished brand developer and leader with expertise in managing and growing existing, iconic brands as well as establishing new brands. Strategic driver of communications and marketing campaigns for multiple channels and targeted segments at local, regional and national levels.Deep experience across traditional and digital media, focused on delivering results while also pushing into new areas for additional testing, learning and optimization.Intensely curious and results driven, leveraging innovation, optimization, simplification and information to improve results.Specialties: Consumer and B2B marketing for telecommunications, technology, education and retail industries.Strategic Marketing Planning • Product Launch & Marketing • Branding • Merchandising • Acquisition & Retention Marketing • E-commerce • Digital Marketing • Website development and management • Channel Management & Development • Contract Negotiations • Public Relations •National Agency Selection and Management • Business and Budget Planning & Forecasting • Team Leadership

Experience

1. CMO

   Bai Connect

   Mar 2024 — Present

Education

• Washington State University

  Communications

Skills

• Integrated Marketing
• Sales
• Marketing Communications
• Brand Development
• Go-to-Market Strategy
• Strategy
• Marketing
• Account Management
• Direct Marketing
• Marketing Strategy
• Product Management
• Strategic Planning
• E-Commerce
• Business Process
• Strategic Partnerships
• Wireless
• Leadership
• Product Marketing
• B2b
• Cross-Functional Team Leadership
• Public Relations
• Multi-Channel Marketing
• New Business Development
• Brand Management
• Executive Management
• Advertising
• Start-Ups
• Management
• Program Management
• Customer Service
• Telecommunications
• Team Leadership
• Segmentation
• Product Launch
• Market Planning
• Mobile Devices
• Contract Negotiation
• Customer Retention
• Mentoring
• Forecasting