Lauren Jonas
Experienced Communications and Marketing Professional with a proven track record of over 20 years in nonprofit associations as well as for-profit roles.
- Role
- Marketing Director at Association Revenue Solutions
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Lauren Jonas
Experienced Communications and Marketing Professional with a proven track record of over 20 years in nonprofit associations as well as for-profit roles. Passionate about driving integrated marketing communications and operations, I excel in creating and implementing marketing plans that deliver tangible business results.My professional network keeps me on top of what works in the real world. I belong to ASAE and AM & P, for which I\'ve served as a volunteer on the Content Committee. I\'ve been published and interviewed frequently for Signature magazine; spoken at conferences, including ASAE\'s TECH conference and FOLIO\'s Association Media Summit; and co-hosted a round-table at AM & P\'s annual meeting. I was awarded Social Media Marketer of 2015 by Real Magnet for my innovative use of social media campaigns to generate leads, garner testimonials, build our list, drive conference registration and membership, and feed the top of the funnel.Most Important Achievement: Being named Mother of the Year for the 12th year in a row by my most important social network of all;)
Experience
Marketing Director
Jul 2022 — Present · Alexandria, VA, US
Create all marketing materials for the company, including website copy, email promotions, list management, blog posts, social media management, print collateral, business cards, SEO management, and so forth Create responses to proposals in order to acquire new clients Produce and implement nondues-revenue-generating marketing efforts for clients(including The Girl Scouts of the USA, the National Science Teaching Association, and others)—this includes drafting marketing plans; acquiring, segmenting, and maintaining lists; creating supplier newsletters; writing copy for the website, email, prospectuses, advertising, flyers, and ads; establishing editorial calendars; optimizing for SEO; and so forth Work closely with clients to ensure alignment of marketing to sponsors, exhibitors, and advertisers with the association’s membership outreach Attend conferences and conventions to assist with exhibit hall management and rebooking Fulfill exhibitor and sponsor agreements, including sponsored emails, ad placement, logo placement on website, banner creations, etc.
Education
The George Washington University
Bachelor of Science, Biology
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