Larry Jefski
- Role
- Digital Marketing Strategist at CarGurus
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Larry Jefski
Marketing and advertising professional with experience in traditional advertising…
Experience
Digital Marketing Strategist
Apr 2018 — Present
Received President\'s Club awards for being one of the top two digital consultants during 2019 and 2021. • General account management of CarGurus SEM customers. • Responsible for analyzing dealer’s performance and consulting on changes to improve website traffic. • On-boarding of new SEM customers and development of relationships with dealer’s digital marketing teams. • Proactively consult with dealerships to solve issues and address challenges. • Meeting regularly with cross-functional departments (product management, operations, finance) to influence and guide improvements to the SEM platform. • Responsible for educating dealers on how to maximize the value of Search Engine Marketing by leveraging CarGurus SEM tools, reports, and best practices.
Skills
- Microsoft Word
- Social Media Marketing
- Online Advertising
- Bing Ads
- Brand Management
- Training
- Strategy
- Mediamind
- Project Management
- Comscore
- Google Adwords
- Microsoft Atlas
- Social Media
- Leadership
- Marketing
- Salesforce.com
- Social Networking
- Mediaplex
- Microsoft Powerpoint
- Product Development
- Survey Design
- Account Management
- New Business Development
- Management
- Marketing Communications
- Media Planning
- Spss
- Market Research
- Facebook Marketing
- Presentation Development
- Microsoft Office
- Dart for Advertisers
- Google Adwords Professional
- Digital Marketing
- Hubspot
- Dfa
- Process Improvement
- Sales
- Doubleclick
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