Lizzy Higgins
Event Marketing & Partnership Strategist | Construction, B2B, and Motorsports Marketing
- Role
- Sales & Marketing Coordinator at Newborn Brothers Co., Inc
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Lizzy Higgins
I\'m the person who sits between manufacturers, distributors, and contractors, making sure…
Experience
Sales & Marketing Coordinator
Sep 2023 — Present · Hanover, MD, US
Lead corporate B2B marketing and branding efforts at large-scale national trade shows and expos, managing all event logistics from booth setup to promotional materialsCoordinate co-branded trade show activations with key partners, driving qualified leads and maximizing brand exposure through joint campaignsManage buying group accounts generating $400K+ in annual sales, achieving 6.8% year-to-date growth and leveraging CRM data for strategic account planningDevelop and oversee a brand ambassador program that generated over 2.2 million organic views in 9 months, while managing social media content across multiple platforms to boost engagement and brand awareness
Education
Towson University
Master of Science - MS, Marketing Intelligence
UCL
Bachelor of Science - BS, Security and Crime Science
2018 — 2021
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