Lizzie Chen

Experience

1. Assistant Director of Communications

   Moody College Of Communication

   Apr 2023 — Present

   Oversee all aspects of Moody College’s social media strategy and operations, from setting goals, establishing channel strategies, leading and managing social media team, and measuring performance-Oversee the college\'s editorial strategy and content-Art direct and collaborate with creative leads to manage social media and digital content-Contribute to the college\'s editorial calendar, develop guidelines and best practices and ensure consistency of messaging and adherence to brand voice, as well as accuracy and appropriateness of content across all channels-Lead creation and development of digital storytelling and assets through multimedia software, incorporating video, photography and animation-Work with CMO to conceptualize, create and distribute audience-centered, engaging social media and digital marketing content to promote the brand, impact, accomplishments, programs, products, opportunities and events of the Moody College of Communication-Oversee all video projects and manage storyboard, interview, film, produce and edit phases of the project according to goals outlined for each project.

Skills

• Documentaries
• Multimedia
• Academia
• Web Content
• Html
• Photoshop
• Editorial
• Adobe Creative Suite
• Vocus
• Storytelling
• Press Releases
• Mandarin
• Audacity
• University Teaching
• Video Editing
• Premiere
• Mac
• Audio Editing
• Editing
• Image Editing
• Photography
• Lightroom
• Video Production
• Taiwanese
• Videography
• Adobe Audition
• Writing
• Digital Photography
• Media Relations
• Feature Articles
• Pro Tools
• Indesign
• Final Cut Pro
• Social Media
• Video
• Classroom Management
• Photojournalism
• Web Design
• Journalism
• Publishing