Lizzie Cave
Marketing Director @Korn Ferry
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WORK HISTORY
Marketing Director @Korn Ferry
London, GB
EDUCATION
George Abbot Sixth Form
A Levels
Birmingham City University
2:1 (Hons), Management, Design & Communication
Tormead School
GCSE's
SKILLS
ABOUT LIZZIE CAVE
I am a senior marketing professional with 20 years experience in B2B marketing communications, branding, events, digital marketing, client relationship management and PR. For the last 15 years, this has been within the professional services industry with relationship, digital and thought leadership marketing being a key strategy for meeting business goals.Working with senior leadership teams, I have a proven track record of creating and executing strategic and tactical multi-channel marketing campaigns, designed with customer engagement and lead generation as the core objectives. Other key transferable skills include:• Brand positioning / brand building• Press / media relations and execution of internal / external communications strategies• Client / stakeholder relationship management• Corporate hospitality, exhibition and conference event management• Professional writing, editing, copywriting, messaging and proofreading (on & offline content)• Website redesign, implementation and development• New product development, proposition and positioning • Data analysis / segmentation to coincide with targeting and positioning strategies• Agency and client side experience• Good working knowledge of relevant technology, including various website content management systems, digital campaign software, CRM databases, all social media platforms and Adobe InDesign / Photoshop packages
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