Lizy Dsouza
Brand & Content Marketing Lead | Digital & ATL Strategy | Consumer Engagement & Monetization | Driving Growth for Discovery Channel, TLC, Animal Planet & Discovery
- Role
- Brand Manager Marketing at Warner Bros. Discovery
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Lizy Dsouza
I’m a marketing and brand strategist with 12 years of experience driving GTM, brand…
Experience
Brand Manager Marketing
Sep 2021 — Present · Mumbai, IN
Brand Manager for Warner Bros. DiscoveryBrands Managed - TLC / Eurosport / Animal Planet & Discovery+(OTT)For linear network - Brand Custodian & Project Managment- Management of home channels- Medium learnt on the job- TV, Print, Radio, Audio and Digital campaign management Projects - 1. Creative lead for show launches for discovery +2. Event Management - Furever Love for Animal Planet (celebrating valentines with furry babies)3. NTO campaign - Creative Mandate + Project management 4. Sales Upfront - Ideation and event planning Social Media Lead for TLC India / Animal Planet India & Eurosport India For discovery OTT- Brand study in Tandem with IPSOS -Management of content creation for discovery+ social media channels- Digital and brand marketing for discovery+ shows like India\'s Space Odyssey, Mission Frontline, Legends of the Ramayana with Amish, My Daughter Joined A Cult - Liaison with advertising agencies to deliver creative outputs - Show promos, key visuals, etc- Partner management: Amazon Fire TV, Jio TV, Patchwall by MI, Prime Video Channels
Education
R. D. National College
Junior College, Business/Commerce, General
2008 — 2012
University of Mumbai
Bachelor's of Mass Media, Journalism
2010 — 2013
University of Mumbai
PGDM , Communication, Journalism, and Related Programs
2015 — 2016
St. Charles, Vakola
Mumbai University
Skills
- Content Strategy
- Marketing Strategy
- Social Media Marketing
- Team Management
- Team Leadership
- Creative Writing
- Digital Marketing
- Web Content Writing
- Market Research
- Editing
- Ideating
- Social Media
- Writing
- Microsoft Office
- Storytelling
- Marketing
- SEO
- Blogging
- Management
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