Liz Whyte
Senior Director Ii, Client Development @Circana
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WORK HISTORY
Senior Director Ii, Client Development @Circana
NPD and IRI have come together to form Circana. I\'m in the same role I was with NPD, just a new company name.
EDUCATION
San José State University
B.S Business administration, concentration in marketing
ABOUT LIZ WHYTE
Marketing storyteller. Digital evangelist. Strategy leader. Brand enthusiast. Product junkie. Marketing leader with a strategic focus on the development of brands and products. Strong background in digital marketing and building integrated marketing campaigns, touching all areas of the consumer journey. Additional experience in concepting and launching new products with successful go-to-market programs.
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