Shivani Liz Ugrin

About Shivani Liz Ugrin

Shivani Liz Ugrin is Marketing, Content & Community Lead at Lumia Health, formerly known as STAT. The Lumia™ wearable device tracks drops in blood flow to the head in people with conditions like POTS, Long Covid, ME/CFS, Syncope, and Dysautonomia. From 2017 until 2024 she was CEO of Illyria Wellness, designing immersive, historically-informed spa and wellness concepts. Illyria Wellness excelled in spa concept, menu, signature treatments, and wellness retreats for pre-opening as well as existing spas, with projects in US and EU. From 2013 until 2024 she served marketing clients - from tech startups to large food manufacturers - as Versody Consulting, a boutique marketing and branding firm focused on rapid, high impact digital transformations. Before that, Shivani headed global marketing for Ifeelgoods, a digital advertising innovator that uses game dynamics and digital currency incentives to optimize retail conversions, and she also handled digital advertising and marketing for a famous $200 million online retailer. Previously, she was head of digital marketing and social media at ARYZTA brands including consumer favorites like Otis Spunkmeyer and La Brea Bakery. From 2006 to 2011, she was Head of Marketing at MBO Partners, handling demand generation and thought leadership marketing in B2C, B2B and B2G markets. A research-driven historian, Shivani is passionate about the wisdom of ancient wisdom traditions to dovetail with advancements in the science of health, longevity and happiness. She is enchanted with the power of storytelling to cultivate community. She has been a wellness experience facilitator for over 25 years and is a certified practitioner of yoga, sound therapy, breath work, mindfulness meditation and Reiki. Shivani earned a BA in History from the Honors College at University of Houston, summa cum laude, and studied International Commerce and Public Policy at George Mason University graduate school in Arlington. For 4+ years, Shivani has served as a support group leader for people with POTS, Dysautonomia, Long Covid, EDS, Mast Cell Activation Disorders, and Synucleinopathy like Multiple System Atrophy (MSA), PAF, Parkinson\'s, RSBD and Levy Body Dementia. Obsessed with: demand generation, experience design, longevity, storytelling, themed concepts, wearables, decision influence, quantified self, fitness, generative AI / AGI, neuro-marketing, spa concept design, peak experiences, long-tail SEO, branding, NLP, Gen AI prompt engineering, wellness retreats, Dysautonomia, POTS, EDS, MCAS, Long Covid, and brain health.

Experience

1. Marketing, Content & Community Lead

   Lumia

   Dec 2023 — Present · Las Vegas, NV, US

   In people with POTS, Dysautonomia, Long COVID, and ME/CFS, blood flow to the head drops during standing. This causes symptoms like dizziness, brain fog, fatigue, fainting, and more.These drops have never been possible to track, outside of a few select laboratories.Until now.Lumia - formerly known as STAT - is a new wearable device that tracks drops in blood flow to the head for people with POTS, Long Covid, ME/CFS, Orthostatic Hypotension and other forms of Dysautonomia.It\'s not only the world\'s smallest wearable device - it is the only one that tracks changes in blood flow to the head.

Education

• George Mason University

  Public Policy & International Commerce

• University of Houston

  Bachelor of Arts - BA