Liz Tynan

About Liz Tynan

I’m a strategic marketing leader with over a decade of experience driving growth across tech and consumer brands. My expertise spans product marketing strategy, brand positioning, go-to-market execution, and omnichannel campaign development. I’m passionate about turning customer and market insights into actionable strategies that move the needle.My work is grounded in a deep understanding of audiences through segmentation, surveys, interviews, and Voice of the Customer programs. I use those insights to shape everything from product roadmaps to messaging frameworks. I thrive in cross-functional environments, partnering closely with product, creative, lifecycle, and analytics teams to bring integrated marketing strategies to life.Operationally minded, I bring structure and clarity to complex efforts, whether that’s refining marketing processes, improving vendor collaboration, or scaling output with tools like AI. I’ve led high-impact feature launches, optimized acquisition and retention efforts, and built marketing foundations that support long-term growth.At the core I’m a builder: of strategies, systems, and stories that resonate, and a collaborator who thrives at the intersection of product, marketing, and analytics.

Experience

1. Director of Product Marketing

   Life360

   Sep 2023 — Present

Education

• University of Arizona

  BA

• University of Alabama

  MBA