Liz Tapp
Creative Director | Senior Designer
- Role
- Designer for Ledger Enterprise at Ledger
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
Experience
Designer for Ledger Enterprise
Oct 2022 — Present
Primary designer for the Ledger Enterprise team. Working under the art direction of Jules McClean and with Ledger Enterprise team ran by Jonathan Sexton. Designed a completely new website to replace existing, to unifying the brand and increase user engagement. Completed all UX and then UI design done for site via Figma.Designing marketing campaigns, social media posts, white papers and landing pages to increase brand awareness and customer acquisition.Refining Enterprise brand assets to ensure aesthetic consistency between Ledger\'s Personal and Enterprise products.
Education
The University of Tennessee at Chattanooga
Bachelor of Fine Arts (BFA), Graphic Design
2001 — 2005
Skills
- Fonts
- Creative Direction
- Graphic Design
- Branding & Identity
- Photography
- Typography
- Interaction Design
- Publishing
- Indesign
- Page Layout
- Illustrator
- Corporate Identity
- Adobe Illustrator
- Art Direction
- Newsletters
- User Interface Design
- Posters
- Packaging
- User Experience
- Layout
- Magazines
- Logo Design
- Web Design
- Adobe Creative Suite
- Graphics
- Photoshop
- Illustration
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