Liz R.

About Liz R.

I lead global marketing strategy for complex B2B organizations where brand, technology, and commercial execution must operate in lockstep to drive scalable growth. Over the past decade, I have focused on helping industrial and environmental platforms scale—aligning multi-brand portfolios across acquisitions, modernizing marketing infrastructure, and building demand generation engines that deliver measurable revenue impact. I view marketing not as a support function, but as a core driver of enterprise value—connecting customer insight, technology, and sales execution. In my current role as Global Marketing Director at Impact Environmental Group, I oversee global brand strategy, marketing technology, digital growth, and strategic communications across a portfolio of environmental infrastructure companies. My scope spans North America and international markets, supporting both organic growth and post-acquisition integration within a private equity-backed environment. Key areas of focus include- Building scalable marketing infrastructure across brands, regions, and growth stages - Implementing marketing technology ecosystems that connect data, insight, and commercial execution - Leading demand generation and digital strategy to drive pipeline and revenue contribution - Integrating acquired businesses into a unified, high-performing go-to-market strategy - Advancing marketing programs that support sustainability and environmental innovation I operate at the intersection of strategy, technology, and storytelling—where strong positioning and disciplined execution enable organizations to compete and grow in complex markets. My leadership philosophy is straightforward: high-performing marketing organizations combine analytical rigor with creative thinking, and are deeply aligned with sales, operations, and product.

Experience

1. Global Director, Marketing & Brand Integration

   Impact Environmental Group

   Jun 2019 — Present · Chicago, IL, US

   Lead global marketing for Impact Environmental Group, a multi-brand platform serving the waste and recycling industry across North America and Europe. IEG brings together a portfolio of companies delivering critical products, services, and engineering solutions that support customers in advancing toward a circular economy.Oversee brand strategy, marketing technology, corporate events, and post-acquisition integration across a rapidly scaling, private equity-backed organization. Partner closely with executive leadership to align commercial strategy with ESG commitments—ensuring our sustainability mission is not only reflected in our products, but embedded in our operations globally.Play a key role in shaping how IEG shows up in the market—elevating brand presence, driving demand, and reinforcing our position as a trusted partner to waste haulers, municipalities, and industrial customers navigating an increasingly complex environmental landscape.

Education

• Purdue University

  MBA Candidate

• Hamilton College

  BA, Government

  1992 — 1996