Elizabeth Rohdewald
Creative director / UX design lead
- Role
- Associate Creative Director - Digital at AT&T
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Elizabeth Rohdewald
I\'m a digital creative leader with expertise in creative development, visual and product…
Experience
Associate Creative Director - Digital
May 2017 — Present · New York, NY, US
I direct creative for webpages and campaigns on ATT.com and the mobile app, with a focus on consumer marketing content. I oversee creative for Apple, Samsung, and Google smartphone launches, and creative for new product launches. I lead conceptual development and design execution with our in-house design team and outside agencies. I lead brainstorming sessions, ensure creative is high quality, supports the strategic brief and tells the product story, aligns with brand standards, and provides a compelling user experience. I also lead concepting and development of video for the digital space.I collaborate with design standards to develop new web components and enhance our site framework. I\'m spearheading the use of AI to increase design efficiencies and personalize content. I\'m a big believer in process and exploring ways to improve efficiencies and workflow.I also hire and help manage the internal design team.
Education
University of California, Berkeley
Cognitive Science, focus on artificial intelligence and computer science
1993 — 1997
Pace University - Lubin School of Business
Master of Business Administration - MBA, Marketing
2002 — 2005
Fashion Institute of Technology
Animation and Interactive Design
2004 — 2006
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