Liz Richards
Senior Crm Manager @Primark
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WORK HISTORY
Senior Crm Manager @Primark
EDUCATION
IDM
Certificate in Digital Marketing, Digital Marketing
University of Birmingham
Bachelor of Arts (B.A.), Public Policymaking and Administration
IDM
Diploma in Digital Marketing
SKILLS
ABOUT LIZ RICHARDS
A commercially driven senior marketing communications manager, I have planned, managed and executed both B2B and B2C campaigns across multiple channels. I have a can-do approach and enjoy working with, and guiding teams and suppliers to deliver business objectives.•Direct Marketing • Agency Relationships (Media & Creative) • CRM Strategist• Campaign, Measurement Analysis and Reporting • Brief Writing • Marketing Project Management • Marketing Planning • ATL & BTL Campaign Execution and Management • Proposition development • Digital Marketing (IDM diploma) • KPI Setting • Stakeholder Management• Team Management• Budget Management•
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