Liz Reuth

About Liz Reuth

I’ve spent over two decades diving deep into the world of digital marketing—each year teaching me something new about consumers and how to connect with them effectively. I stay curious as marketing continually evolves with new technologies and ways to build more profitable companies. My experience spans various industries including wellness & beauty, architectural materials, e-commerce, residential building and hospitality. I\'ve worked in-house for brands and also as a marketing consultant on the agency side. I’ve had the privilege of developing branding strategies from scratch and scaling startups, and leading teams at established companies like Armstrong World Industries to create impactful multi-channel campaigns that resonate with audiences.As the first marketing hire at my last two companies, I\'ve led marketing strategy, positioning and team development to success at early and mid-stage brands ($0-$500M). I thrive in collaborative environments where I can work cross-functionally with finance, operation and product development teams to ensure customer centric strategies are executed flawlessly.I love my work and a big part of that is contributing to a team that is fueled by accomplishment and genuine care for one another. Building strong relationships is at the core of my approach—whether it’s with customers through engaging content or with colleagues to join together in reaching company goals.When I\'m not immersed in marketing strategies or analyzing data trends, you might find me attending industry events or consulting for small businesses looking to refine their brand presence. One of the things I love most about marketing is that it is constantly evolving and requires staying up-to-date with the latest tactics and technology.Skills: Digital Marketing Strategy | Brand Development | SEO/SEM | Content Marketing | Multi-Channel Campaigns | Data Analysis | E-commerce Solutions | Social Media Management | Strategic Leadership | Growth Marketing

Experience

1. Senior Digital Marketing Manager

   Armstrong World Industries

   Feb 2025 — Present · Lancaster, PA, US

Education

• University of Houston

  Selling Skills and Sales Operations

• Radford University

  Bachelor of Business Administration (BBA), Marketing

• University of Florida - Warrington College of Business

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Cornell University

  Certificate, Marketing Strategy

Skills

• Management
• Digital Copywriting
• Sales
• Conference Speaking
• Digital Marketing
• Online Advertising
• Marketing Campaign Management
• Online Marketing
• Blogging
• Lead Generation
• Multi-Media Marketing Campaigns
• Marketing
• Ppc
• Customer Relationship Management (Crm)
• Search Engine Marketing (Sem)
• Event Management
• Digital Strategy
• Website Updating
• Inbound Marketing
• Web Development
• SEO
• Email Strategy
• Development of Promotional Materials
• Search Engine Optimization (SEO)
• B2b Marketing
• Training
• Email Marketing
• Social Media
• Pay Per Click (Ppc)
• Marketing Strategy
• Web Analytics
• Inbound Lead Generation
• Revenue Marketing
• Crm
• Integrated Marketing
• Advertising
• Website Development
• Social Media Marketing
• Sem
• Event Planning