Liz Morrell

WORK HISTORY

EDUCATION

SKILLS

ABOUT LIZ MORRELL

I\'m a highly experienced freelance B2B retail and ecommerce journalist and copywriter (who also covers technology, property and campervan life) who can help you with a wide range of written content needs. I have covered (and loved!) the retail sector for more than 25 years, earning a respected position in the industry as a result. I\'ve written for most of the leading trade publications, including RetailWeek (news reporter to features editor), Drapers, InternetRetailing, Retail Technology Innovation Hub, Retail Gazette etc. As well as retail, I write extensively for the property and technology industries, sectors which I have also covered for many years. I also ghostwrite for corporate clients in all these industries, fulfilling a range of content needs from long-form whitepapers and reports to case studies, blogs and opinion pieces. My side hustle is as a camping and campervan journalist, in my rather battered but much loved VW T4, so you\'ll see me writing about my adventures in Campervan Magazine too. Clients describe me as \"professional, hardworking, adaptable and accomplished\" with \"a great eye for a story or angle\" and my copy as \"engaging, excellent, clean and on-time\".I work extremely well under pressure, which means that I can meet tight deadlines if required and usually leave some flex in my diary for last-minute jobs. I work with regular clients and on one-off or short-term projects.Below are a few things I can do for you:• Case studies (I love teasing out the amazing things your customers will say about your business that they may not say directly to you)• Features or news writing (I still get the buzz from both after nearly 30 years of journalism!) • Profile interviews (From business leaders to more human interest-led interviews I love putting together profile interviews and, dare I say, I\'m pretty good at them too!)• Thought leadership pieces and blogs (Have you got something you want to say but don\'t want to write it yourself? Let me!)• Market reports, ebooks and whitepapers (I love long-form content and diving deep into a subject)• Newsletter content (and management)• Press releases (Got a story to tell? Need a press release to share it? Get in touch)Interested to find out more? Drop me a message on f••••••••@gmail.com or call me on 01•••••••09 or 07•••••••37 in case I\'m out in the van!