Unifers.ai

Liz Micik

Organic Growth Strategist | Content Strategy, SEO, AI Partner

Role
Seo Strategy Manager at Franchise Direct
Location
Lebanon, TN, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Liz Micik

I work across organic growth, content strategy, search visibility, reporting, and AI-driven discovery. My background includes SEO leadership, content strategy, and cross-functional planning for complex websites and global organizations.I’m especially interested in the strategic layer above execution: clarifying priorities, improving measurement, and helping teams adapt to changes in search and AI without losing business EXPERTISE Web Strategy SEO | Search Engine Optimization AIO | Agentic AI Content Strategy Digital Marketing Strategy eCommerce Management Information Architecture Agile Certified Marketer Copywriting & Digital Storytelling Website Governance Project Management Cross-Functional Team Leadership Content Management Systems

Experience

  1. Seo Strategy Manager

    Franchise Direct

    Nov 2025 — Present

    Lead SEO, content strategy, and AI visibility initiatives across an international portfolio of franchise directory and lead-generation websites-Identify opportunities to improve organic performance, content structure, indexation, and brand discoverability across multiple regional markets-Drive strategic rebuilds of key profile and video-page experiences to strengthen visibility, engagement, and conversion from existing content assets-Partner across content, web, and business stakeholders to align search strategy with broader lead-generation goals.

Education

  • Northern Illinois University

    Journalism and English

Skills

  • Content Management Systems
  • Interactive Marketing
  • Online Advertising
  • E-Commerce SEO
  • Social Networking
  • Social Media Marketing
  • Web Marketing
  • Sem
  • Business-to-Business (B2b)
  • Copywriting
  • Keyword Research
  • B2b
  • Direct Marketing
  • Blogging
  • Mobile Marketing
  • SEO
  • Marketing
  • SEO Copywriting
  • Cms
  • Newsletters
  • Marketing Communications
  • SEO Strategy
  • Link Building
  • Social Media
  • User Experience
  • Content Strategy
  • Marketing Strategy
  • Strategy
  • E-Commerce
  • Online Marketing
  • Inbound Marketing
  • Web Analytics
  • Integrated Marketing
  • Email Marketing

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Liz Micik — Seo Strategy Manager at Franchise Direct in Lebanon, TN, US | Unifers