Liz Masters Lovelace

WORK HISTORY

EDUCATION

SKILLS

ABOUT LIZ MASTERS LOVELACE

Proven leader and top performer with the ability to strategize, inspire and achieve goals. 20+ years of marketing experience, with strong track record of creating a unique and strong brand identity effective with internal and external stakeholders. Signature strength includes the skill to develop effective, innovative yet practical strategies to address a wide range of needs and challenges resulting in enhancing both products and services, and the company culture itself. Excellent at collaborating with complex teams, improving cooperation, and creating a positive work culture. Strong reputation for implementing highly successful marketing events and capturing customer stories and best practices. • Leadership – skilled at taking on creative challenges and problem solving, and strengthening camaraderie within the company, consistently exceeding expectations.• Marketing Skills – outside-the-box thinking, with original innovative approaches that break through the clutter and capture attention• Management Skills – outstanding skills at managing projects, partner relationships, ad agencies, and vendors• Communication and Interpersonal Skills – skilled facilitator, able to negotiate and mediate conflict finding optimal solutions, reputation for integrity and confidentiality inspires trust among colleaguesB2B Marketing Strategy · Go-to-Market Strategy · Event Marketing & Management · Lead Generation and Campaign Management · Budget Management · Relationship Building · Channel Relationship Management · Co-marketing · Marketing Programs · Branding & Identity · Partner Relationship Management · Social Media Marketing · Email Marketing · Campaign Management · Digital Marketing · Brand Awareness