Liz Martin-Strong
Product Strategy | Technical Leader | Data Nerd | Cat-Herder
- Role
- Senior Director of Professional Services, Application Development at Effectual
- Location
- Eugene, OR, US
- LinkedIn followers
- 500 followers
About Liz Martin-Strong
I have over 10 years of experience in product management and technical leadership, with a focus on application modernization and digital transformation. As a Sr. Director of Professional Services at Effectual, I oversee the delivery of high-quality products that solve customer problems and create value for the business.My core competencies include Agile project management, process improvement, multi-cultural team leadership, and customer satisfaction. I collaborate effectively with internal and external stakeholders, manage risks and opportunities, and optimize the product lifecycle. I also have a keen interest in the latest technologies and trends in the market, and I constantly seek to learn and apply new skills and best practices to enhance our products and services. My goal is to drive product excellence and innovation at Effectual and help our customers achieve their digital transformation objectives.
Experience
Senior Director of Professional Services, Application Development
Apr 2023 — Present
2025 Amazon Web Services ProServe Partner of the YearAs a Professional Services Practice Sr. Director at Effectual, I play a key role in driving the success of our Application Modernization Practice. I am responsible for leading a team of highly skilled professionals, defining and executing strategic initiatives, and ensuring the delivery of world-class software solutions for our clients. This role requires a combination of technical expertise, leadership skills and business acumen. I support technology-enabled business strategies and operations to drive increased agility, scalability, and improve service quality for customers in Fortune 500 companies.* Implemented product roadmaps and planning processes internally and with flagship customers.* Designed, researched and implemented product strategy workshops for customers.* Evangelist for Product thinking, process and strategy for organization and customers.* Worked to productize service offerings within the software team and across the organizations.* Sales enablement and support in designing and delivering software solutions including - enterprise software modernization, early stage start-up MVPs, and ongoing new feature development.* Managed a team size of 20-45 depending on company needs. Interim director of Cloud Practice from January - April 2024.* Developed and incubated DevOps capability and product offering.
Education
University of Florida
Bachelor of Arts (BA), Women's Studies
2005 — 2009
University of Oregon
Data Visualization Bootcamp
Chamberlain Senior High School
High School
2002 — 2005
University of Florida
Bachelor of Science (BS), Botany
2005 — 2009
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