Liz MacDonald
Copywriter @The Estée Lauder Companies Inc.
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WORK HISTORY
Copywriter @The Estée Lauder Companies Inc.
New York, NY, US
Copywriter for 12-16 Clinique monthly e-commerce promo programs (for each- site assets, paid social static and video, MMS/SMS, 4-18 emails per program)-Promotional content across owned brands (i.e. Estée Lauder, Jo Malone, La Mer, Tom Ford Beauty, Aveda, Origins, Bumble and Bumble, Bobbi Brown, Lab Series for Men): site assets, email, social, in-store collateral, influencer mailers-Amazon luxury storefront copy optimization and execution for multiple Estée Lauder brand launches-SEO optimization: strategy and execution for La Mer, Jo Malone, Clinique, TooFaced, Tom Ford Beauty, Origins on retailer sites, resulting in:+14% YoY and +5% vs. key competitors, an average +24% increase in keyword score YoY, plus a first-time 80 ELC overall health score (reaching green)-Manager/lead/editor for multiple contract freelance copywriters, point of contact for site ops and brand.
EDUCATION
Boston College
B.A.
SKILLS
ABOUT LIZ MACDONALD
lizmacdonaldwords.com I\'m an e-commerce copywriter with a diverse range of skills…
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