Li Zhang
Digital Marketing Strategist at Essent
- Role
- Digital Marketing Strategist at Essent
- Location
- Wayne, PA, US
- LinkedIn followers
- 500 followers
About Li Zhang
Senior analytics professional specializing in marketing intelligence, BI, and reporting…
Experience
Digital Marketing Strategist
Oct 2023 — Present · Radnor, PA, US
Owned and managed all reporting and analytics initiatives across the Marketing department for both MI and Title business lines, supporting strategic decision-making at the leadership level. Key responsibilities included:• Delivered comprehensive marketing production reports to executive leadership, highlighting all initiatives executed by the team.• Oversaw reporting and analytics across 20+ MarTech platforms, ensuring data accuracy and actionable insights.• Led campaign performance analysis across multi-channel programs including digital tools, email, website, and offline tactics.• Built the reporting structure for Customer Training, monitoring training effectiveness and analyzing customer production and NIW trends.• Acted as the go-to expert for data analytics and reporting on new marketing initiatives, driving efforts in data centralization, business analytics platform implementation, data strategy development, and campaign performance measurement.
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