Liz Kiernan

About Liz Kiernan

I am an award-winning content development leader with more than 20 years of experience…

Experience

1. Commerce Director

   Yahoo

   Jan 2018 — Present · New York, NY, US

   Lead the highly successful affiliate marketing program, one of Yahoo’s most potent revenue generators. Spearhead overarching and day-to-day strategy for creation of content that drives sales for a collective assortment of over 300 merchant and retail partners. Recruit and manage a team of more than 20 content developers and freelancers. Establish and steer the editorial tone and voice for all content, spread across thousands of executions each year. Develop and deploy optimized content distribution strategies encompassing channels such as Yahoo.com, direct email, social media, and organic Google placement. Forge and manage strategic partnerships with both mass market and specialized retail channels as well as affiliate networks. Conduct meticulous, data-driven A/B testing to achieve peak content performance. Key accomplishments:• Created (from ground up), grew, and lead Yahoo’s affiliate marketing program, turning it into one of the company’s main revenue drivers and contributing to over $1.2B in partner sales to date.• Led the UX revamp of Yahoo’s entire affiliate marketing program, driving a 30% increase in revenue.• Built, grew by 10x, and mentor an all-star team of 40+ content professionals, achieving a 98% retention rate. • Initiated and secured profitable partnerships with major players such as Amazon (spurring revenue growth of 700%), Walmart, Skimlinks, Thrasio, Perch, Nordstrom, Home Depot, Wayfair, Zappos, Coach, and many others.• Drove ongoing editorial optimization strategies that achieve exponential revenue growth, such as a doubling of sales through Amazon every month for the past 24 months and counting.• Achieved a 50% increase in Google search volume over the past 12 months. • Won the 2023 Commerce Industry Champion award for outstanding contributions to publishing.• Played an integral senior leadership role in the successful sale of Polyvore, a social media content aggregator acquired by Yahoo in 2017, to an e-commerce company.

Education

• SUNY Binghamton

  Bachelor of Arts (B.A.)

• Binghamton University

  Bachelor of Arts - BA

Skills

• Photo Shoots
• Content Curation
• Publishing
• Styling
• Editorial
• Strategic Partnerships
• Fashion Writing
• Social Media
• Curating
• Social Media Marketing
• Press Releases
• Digital Media
• Facebook
• Web Content
• Fact-Checking
• Art Direction
• Newsletters
• Creative Direction
• Copy Editing
• Publicity
• Content Development
• E-Commerce
• Email Marketing
• Web Editing
• Incopy
• New Media
• Content Management Systems (Cms)
• Content Strategy
• Storytelling
• Celebrity
• Copywriting
• Journalism
• Sweepstakes
• K4
• Brand Development
• Advertising
• Magazines
• Fashion
• Online Journalism
• Editing