Liz James

About Liz James

Liz is an experienced marketing and public relations professional specializing in strategic multi-channel campaigns, with expertise in brand strategy, digital marketing, media relations, and campaign management. She leads PR and marketing campaign efforts for prominent brands, overseeing comprehensive scopes of work and managing diverse teams to deliver impactful results, enhance brand reputation, and drive sales. Her management skills include staffing, team development, and client relationship building. Highly process-oriented, Liz enjoys building new systems that ensure efficiency and deliver high-quality work products and outcomes. Drawing on a broad foundation from previous experience in business development for AmLaw 100 law firms in Atlanta and retail franchise marketing, Liz brings a nuanced, integrated approach to each project. Passionate about creating compelling brand narratives, she seeks to make a meaningful impact through innovative campaigns across various platforms. A former collegiate softball pitcher at Georgia State University, Liz values leadership, teamwork, and time management, skills she carries into her professional life. With a BA in Marketing and a Master’s in Teaching from GSU, she uses her teaching background to inspire her team and facilitate project management training courses internally. Living in her hometown of Watkinsville with her husband Jeff and their children Tommy, Violet, and Annie, Liz enjoys skiing, planning travel adventures, and exploring interior design. She looks forward to each new project as an opportunity to bring creativity, strategy, and client-focused solutions to the forefront.

Experience

1. Client Development Manager

   Seoteric

   Jan 2025 — Present · Athens, GA, US

Education

• Georgia State University

  Master of Arts (MA), Secondary Education and Teaching (History)

  2011 — 2012

• Georgia State University

  Bachelor of Arts (B.A.), Marketing and History

  2006 — 2010