Liz Ingle
Vice President, Growth Marketing & Inside Sales @MacroAir Fans
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WORK HISTORY
Vice President, Growth Marketing & Inside Sales @MacroAir Fans
Lead the remote marketing & inside sales organization across content, social, design, and marcom, and direct creative and media agency partners for strategic alignment. Implemented a streamlined, data-driven marketing strategy that accelerated demand, strengthened the brand, and improved channel partner success.Key Impacts:• 52% lift in B2B Shopify e-commerce sales in a large-ticket, complex-purchase category.• 185% improvement in Shopify search-to-purchase conversions, enabled by refined UX enhancements.• 35% CPL reduction using 10% less spend, improving efficiency and increasing qualified pipeline.• Implemented LLM/AI-focused website optimization, increasing visibility and generating new deals sourced through generative AI channels• Directed CRM overhaul, simplifying workflows, improved pipeline/deal management, and aligned automation with strategic business goals• Defined GTM messaging and repositioned the brand through stronger storytelling, refined messaging, and creative realignment across channels• Redesigned dealer channel program, improving partner enablement and downstream wins rates.
EDUCATION
Richardson Solution Selling and Negotiations
Sales and Negotiations
San Diego State University
Bachelor of Arts (B.A.), Communication
University of California, Irvine Division of Continuing Education
Online Video Marketing, Marketing
HubSpot Academy
Content Marketing
Management & Strategy Institute
AI Prompting Essentials, AIPEC Certified
SKILLS
ABOUT LIZ INGLE
Marketing leader focused on translating complex products into clear, compelling stories to drive growth. I build strong teams and repeatable processes that bring structure to fast moving environments and ensure marketing delivers real business impact.My expertise spans brand strategy, go-to-market planning, campaign development, and sales enablement. I partner closely with executive teams to manage budgets, align storytelling, and demand generation to optimize ROI and conversion paths - creating predictable, efficient pipeline growth.I value trust, strong execution, and work that lasts.
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