Elizabeth Hyde

About Elizabeth Hyde

Highly detailed, thoughtful, and proficient project manager. Thrives in a challenging, fast paced environment and welcomes the opportunity to learn new skills. Enjoys collaborating with team members across the organization in any capacity. Marketing professional with over 22 years of experience involved in, or managing, marketing programs, from the early days of print catalogs and direct mail promotions, to email and e-commerce, and more recently, SEO and paid search marketing. Currently responsible for managing the 3M+ revenue paid search marketing channel for NFPA, primarily with Google Ads, and future expansion into other platforms. Specialties: Marketing, e-commerce, analysis and reporting, e-marketing, content marketing, merchandising, email marketing, direct mail marketing, html, SEO, PPC/Adwords, and user experience.

Experience

1. Seo Manager

   NFPA

   Apr 2022 — Present

   Responsible for planning, implementing, and managing NFPA\'s overall search optimization strategy by defining and establishing organic search enhancements (both on page and off page); such as keyword research and competitive analysis, backlinking, KPIs and benchmarking, content and product tagging governance, site search taxonomy, schema markup, nfpa.org sitemap management, and delivering data driven recommendations to help drive NFPA\'s organic growth and position in Google and other search engines.

Education

• Trinity College of Vermont

  BA, Communications/Writing and Publishing

  1993 — 1997

• Emerson College

  Graphic Design Class

  1997 — 1997

• Direct Marketing Association

  History of Training Seminars, Webinars and Conferences Attended, Specializing in Marketing, Internet Marketing, Direct Mail

  2002 — 2012

• Crestcom BulletProof Manager Program

  Certificate, Management Training

  2008 — 2009

Skills

• Content Management
• Strategy
• E-Commerce
• Digital Marketing
• Ppc
• Social Media Marketing
• Cms
• Direct Marketing
• Conversion Optimization
• Web Analytics
• Marketing Strategy
• Online Marketing
• Content Development
• Social Media
• Sem
• Copywriting
• Marketing
• Advertising
• Email Marketing
• Project Planning
• Web Marketing
• Content Marketing
• Project Management
• Online Advertising
• SEO
• Budgets
• Direct Mail
• Analytics
• Marketing Communications
• Dreamweaver
• Google Adwords