Liz Hayes Hoffswell

About Liz Hayes Hoffswell

Talented, results-producing professional with over 20 years experience and a proven record of accomplishment in planning and leading comprehensive marketing strategies that support organizational goals and objectives and managing cross-functional teams. Expertise in directing the creation of marketing tools and steering the execution of events and marketing programs. Solid leadership skills; high degree of creativity. Strong in e-commerce and digital marketing. Adept at communicating with all stakeholders of the organization including management, board, vendors, employees. Innovative problem-solver who embraces technology and online solutions. Enjoys teaching and developing curriculum. Very active in the lakeshore community.

Experience

1. Marketing and Communications Lead

   GHSP

   Sep 2023 — Present · Holland, MI, US

Education

• Alma College

  BA, Business

  1984 — 1988

• Thunderbird School of Global Management

  MBA, International Business

  1989 — 1990

• GreenFig

  Certificate in Digital Marketing Science, Digital Marketing Science

  2019 — 2019

Skills

• Strategy
• Entrepreneurship
• Management
• Event Planning
• Nonprofits
• Nonprofit Organizations
• Social Media
• Online Marketing
• Business Development
• Social Media Marketing
• Small Business
• Social Networking
• Public Relations
• Media Relations
• Business Strategy
• Strategic Planning
• Community Outreach
• Public Speaking
• Marketing
• Fundraising
• Marketing Strategy
• Leadership
• Advertising
• Copywriting
• Event Management
• Email Marketing
• Marketing Communications
• Customer Service
• Non-Profits