Liz Hester
Executive Communications Leader | Marketing & Strategy Director | Building High-Performing Teams & Driving Organizational Impact
- Role
- Head of Brand Marketing at FMI
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Liz Hester
Communications and marketing leader driving organizational transformation through…
Experience
Head of Brand Marketing
Nov 2020 — Present · Raleigh, NC, US
Executive marketing leader recruited to drive comprehensive brand transformation and revenue growth for 65-year-old engineering and construction consulting firm. Built and managed marketing team, owned departmental budget and partnered with executive leadership to align marketing strategy with business objectives.Key Achievements- Revenue Impact: Generated more than $10 million in qualified opportunities within 18 months through strategic website redesign and content marketing; drove 50% increase in web traffic and LinkedIn engagement through thought leadership campaigns- Brand Transformation: Led full corporate rebranding initiative (2021) that modernized brand positioning and repositioned firm as innovative professional services leader; developed integrated website strategy encompassing UX design, content and search optimization- Team Leadership: Managed design team responsible for brand consistency and creative execution across all marketing channels; established strategic planning frameworks and cross-departmental collaboration models- Business Strategy: Created integrated marketing campaigns and go-to-market strategies tailored to multiple customer personas across engineering and construction industries; partnered with business line heads to translate corporate priorities into actionable marketing initiatives- Content & Thought Leadership: Collaborated with internal experts to develop industry-leading content; managed comprehensive content strategy, social media marketing, advertising campaigns and digital communications that enhanced brand authority and supported business development.
Education
Northwestern University
MS, Journalism
2005 — 2005
Wake Forest University
B.S., Business
1997 — 2001
Skills
- Blogging
- Public Relations
- Corporate Communications
- Investor Relations
- Copy Editing
- Capital Markets
- Journalism
- Magazines
- Digital Media
- Strategic Communications
- Content Management
- Newspaper
- Ap Stylebook
- Media Relations
- Editorial
- Ap Style
- Communication Training
- Fixed Income
- Proofreading
- Internal Communications
- Storytelling
- Bloomberg
- News Writing
- Social Media
- Editing
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