Liz Hawks

About Liz Hawks

Integrated marketing communications leader in the Media+Platforms practice, and the global head of influence for FleishmanHillard. I lead a fast-growing and best-in-class group of 85+ influencer relations subject matter experts who use data science, cultural resonance and competitively differentiated methodologies to solve our clients’ brand and business challenges.Our work is audience-first, data-fueled, and end-to-end. We don\'t view influencer marketing as transactional and reach-dependent; rather, we activate influence as part of fully integrated campaigns serving both corporate reputation and brand marketing objectives.I joined FH in 2003 as a member of the firm’s healthcare team leading a national patient ambassador program and have continued to evolve our use of influence in all its current and forward-looking storytelling and distribution modes. I partner with and counsel clients across all sectors like JPMorgan Chase, Hallmark, Helzberg Diamonds, PepsiCo, National Pork Board, Fitbit, H&R Block, Novo Nordisk, Johnson and Johnson, Genentech, and AbbVie. In all cases, I work to turn audience insights into actionable communications strategies that drive brand and business impact.I have been interviewed by eMarketer, PRWeek, PRDaily and Mashable and am a frequent speaker at both national and regional conferences. For my work, I have been awarded the prestigious PRSA Silver Anvil multiple times, as well as the IABC Gold Quill. In 2014, I was sent to the Cannes International Festival of Creativity to represent FH after winning a global competition. Specialties: integrated marketing communications, influencer marketing, influencer relations, social media, content marketing, public relations, word of mouth, healthcare marketing, brand marketing, consumer insights, product launches, spokesperson development, executive visibility, brand affinity, celebrity seeding, social content, storytelling, earned media

Experience

1. SVP and Senior Partner

   FleishmanHillard

   Oct 2021 — Present

Education

• OmnicomUniversity

  Senior Management Program

• The University of Kansas

  Master's degree, Integrated Marketing Communications

• Southern Methodist University

  Bachelor's degree, Business/Corporate Communications

Skills

• Advertising
• Customer Insight
• Cause Marketing
• Integrated Marketing
• Influencer Marketing
• Publicity
• Social Media Marketing
• Blogging
• Social Media
• Press Releases
• Digital Media
• Strategic Communications
• Strategy
• Marketing Communications
• Content Strategy
• Marketing
• Public Relations
• Media Relations