Elizabeth G.
eCommerce PPC Management | Google Ads / Microsoft Ads / Criteo | Founder @ Startcart Media
- Role
- Google Ads Specialist at MarketerHire
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Elizabeth G.
Results-driven eCommerce PPC (pay-per-click) marketing professional with a proven track…
Experience
Google Ads Specialist
Oct 2020 — Present · San Francisco, CA, US
As a seasoned Google Ads Specialist with MarketerHire, I collaborate with top-tier direct-to-consumer (DTC) eCommerce brands to deliver high-impact paid advertising strategies that drive growth and maximize ROI. I excel at maximizing profit from demand capture, particularly through Google Shopping, Performance Max, Google Search, and shopping ad formats. Clients average between 2.5 - 5 cumulative account ROAS.Key Responsibilities:Campaign Management: Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and Criteo Ads. Campaign setups can be as simple as a single performance max campaign, or segmented by return on ad spend (ROAS), POAS (profit ROAS), price, brand, product type, new customer acquisition, discount/sale, seasonality, and more. Data Feed Management: Expertise in managing product feeds through DataFeedWatch and Feedonomics. Experience with custom labels, data mapping, custom attributes, AI attribute generation, custom titles, and much more.Performance Analysis: Monitor key performance indicators (KPIs) using a combination of Performance Max scripts, data analytics platforms like TripleWhale, Polar, Northbeam, and Kendall.Budget Oversight: Manage budgets between 5M - 50M per month. Utilize automatic rules for daily budget management, and Google Ads scripts for monthly budget management/budget capping.Featured Clients:Ellie Vail Jewelry (ellievailjewelry.com)Painting to Gogh (paintingtogogh.com)Charlotte Stone Shoes (charlotte-stone.com)Glade Optics (shopglade.com)Keywords:MarketerHire Google Ads Specialist | MarketerHire Google Ads Manager | DTC Google Ads Expert | Google Shopping Specialist | Performance Max | DataFeed Optimization | Feedonomics | DataFeedWatch | Direct-to-Consumer Advertising | PPC Manager | eCommerce Google Ads | Google Ads for DTC Brands | MarketerHire Freelancer | Paid Search Specialist | Digital Marketing | Google Shopping Campaigns | PPC Advertising | Bing Ads | Criteo Campaigns
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