Liz McGowan
Director of Strategic Marketing @Federated Media
Elkhart, IN, US
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
May 2023 — Present
Director of Strategic Marketing @Federated Media
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Responsible for leading and executing initiatives that boost brand visibility and recognition across multiple channels, including advertising, public relations, social media, and events. This role involves close collaboration with sales, programming, and other departments to align marketing strategies with the company\'s overarching objectives.
EDUCATION
2000 — 2005
Ball State University
BS, Marketing
SKILLS
Media PlanningEvent ManagementDigital MarketingNew MediaBrand ManagementBudgetsBrand DevelopmentDirect MarketingBloggingSocial MediaMarketing ResearchNewslettersOnline AdvertisingSocial NetworkingEntertainmentSponsorshipMarket PlanningSemContent StrategyMarketing ManagementPress ReleasesCreative DirectionMobile MarketingLeadershipLeadership DevelopmentBroadcastMedia BuyingSocial Media MarketingFacebookRadioOnline MarketingLead GenerationAdvertising SalesMedia RelationsEvent PlanningPublic RelationsDigital MediaDigital StrategyIntegrated MarketingMarket Research
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