Liz McGowan
- Role
- Director of Strategic Marketing at Federated Media
- Location
- Elkhart, IN, US
- LinkedIn followers
- 500 followers
Experience
Director of Strategic Marketing
May 2023 — Present
Responsible for leading and executing initiatives that boost brand visibility and recognition across multiple channels, including advertising, public relations, social media, and events. This role involves close collaboration with sales, programming, and other departments to align marketing strategies with the company\'s overarching objectives.
Education
Ball State University
BS, Marketing
2000 — 2005
Skills
- Media Planning
- Event Management
- Digital Marketing
- New Media
- Brand Management
- Budgets
- Brand Development
- Direct Marketing
- Blogging
- Social Media
- Marketing Research
- Newsletters
- Online Advertising
- Social Networking
- Entertainment
- Sponsorship
- Market Planning
- Sem
- Content Strategy
- Marketing Management
- Press Releases
- Creative Direction
- Mobile Marketing
- Leadership
- Leadership Development
- Broadcast
- Media Buying
- Social Media Marketing
- Radio
- Online Marketing
- Lead Generation
- Advertising Sales
- Media Relations
- Event Planning
- Public Relations
- Digital Media
- Digital Strategy
- Integrated Marketing
- Market Research
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