Liz McGowan

Role
Director of Strategic Marketing at Federated Media
Location
Elkhart, IN, US
LinkedIn followers
500 followers

Experience

  1. Director of Strategic Marketing

    Federated Media

    May 2023 — Present

    Responsible for leading and executing initiatives that boost brand visibility and recognition across multiple channels, including advertising, public relations, social media, and events. This role involves close collaboration with sales, programming, and other departments to align marketing strategies with the company\'s overarching objectives.

Education

  • Ball State University

    BS, Marketing

    2000 — 2005

Skills

  • Media Planning
  • Event Management
  • Digital Marketing
  • New Media
  • Brand Management
  • Budgets
  • Brand Development
  • Direct Marketing
  • Blogging
  • Social Media
  • Marketing Research
  • Newsletters
  • Online Advertising
  • Social Networking
  • Entertainment
  • Sponsorship
  • Market Planning
  • Sem
  • Content Strategy
  • Marketing Management
  • Press Releases
  • Creative Direction
  • Mobile Marketing
  • Leadership
  • Leadership Development
  • Broadcast
  • Media Buying
  • Social Media Marketing
  • Facebook
  • Radio
  • Online Marketing
  • Lead Generation
  • Advertising Sales
  • Media Relations
  • Event Planning
  • Public Relations
  • Digital Media
  • Digital Strategy
  • Integrated Marketing
  • Market Research

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Liz McGowan — Director of Strategic Marketing at Federated Media in Elkhart, IN, US | Unifers