Liz Gorson
Product Marketing Leader | FinTech | Messaging & Positioning | Cross-Functional Leadership
- Role
- Senior Product Marketing Manager at Taktile
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Liz Gorson
Customer-focused product marketer with nearly a decade of product and content marketing experience across Fortune 500 financial services and growth-stage fintech organizations. I help companies develop differentiated product positioning and compelling messaging that resonates with customers.In my latest role, I led product marketing at Vestwell, a modern fintech platform building a suite of retirement, health, and education savings solutions. In a high-growth, dynamic environment, I built out many facets of product marketing - from cross-functional product launches, to sales enablement, to utilizing different kinds of research, to hiring and coaching a product marketing team. My expertise in content marketing has honed my ability to craft engaging narratives. I began my career working in content at a boutique communications firm specializing in the design industry, managing a roster of global luxury design brand clients. From there, I pivoted to American Express, where I led the product and content marketing strategy for a financial education hub on the Amex site and helped launch a large-scale multi-channel campaign for a credit card refresh.Throughout each of my roles, I bring curiosity, empathy, and strategic thinking to inspire and align cross-functional teams. I\'d love to connect with other professionals - please feel free to send me a note on LinkedIn!Expertise: Positioning & Messaging, Product Launches, Cross-Functional Leadership, Sales Enablement, Go-To-Market Strategy to Execution, Stakeholder Management, Competitive Analysis, Project Management
Experience
Senior Product Marketing Manager
Apr 2025 — Present · New York, NY, US
Education
University of Michigan
Bachelor of Arts (BA)
Skills
- Editing
- Writing
- Customer Service
- Microsoft Excel
- Microsoft Word
- Social Media
- Social Networking
- Event Planning
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