Liz Bassing
Marketing Manager | Consumer Connections Specialist | Market Planning & Research | Multi-Channel Campaign Creator | SEO | PPC
- Role
- Sr Delivery Manager - Marketing at Jackson Hewitt Tax Service Inc.
- Location
- Carthage, MO, US
- LinkedIn followers
- 500 followers
About Liz Bassing
I love growing companies by crafting creative marketing campaigns and strategies. I do this by combining creativity, market research, new technologies, and operational collaboration to produce measurable marketing campaigns. In the future, I want to continue to expand my knowledge of consumer analytics and behaviors which generates strong brand and consumer connections.SKILLS: • Market/DMA Research & Analysis• Google Analytics, SEO, SEM• Email Marketing• Cross-Functional Collaboration • Project Management• New Business Development • Retail Development• Event Management • Budgets & ForecastingINDUSTRY EXPERTISE:• Marketing Spend & Return Analytics• Brand Creative & Development• B2B, B2C, and D2C Marketing Strategies• Social Media Marketing • A/B Testing • Ad Buys (Radio, TV & Print)• Out of Home Advertising Buys• Direct Mail• Oversaw External Agencies• Public Relations • Consumer Lifecycle Market PlansTECHNOLOGIES:• Salesforce• MailChimp• Wix• WordPress• Canva• Microsoft Office Suite• iMovie
Experience
Sr Delivery Manager - Marketing
Jackson Hewitt Tax Service Inc.
Oct 2021 — Present
Education
Northwestern University
Social Media Marketing
Colorado Technical University
Bachelor of Science in Business Administration, Marketing Management
2008 — 2012
Skills
- Hire, Discharge, Transfer or Promote Workers
- Event Management
- Prepare Reports
- Graphics
- Market Planning
- Marketing Communications
- Manage Contracts
- Strategic Planning
- Market Research
- SEO
- Presentations
- Inventory Management
- Trade Shows
- Sales
- Development of Strategic Marketing Plans
- Evaluate Performance of Employees or Contract Personnel
- Budgets
- Community Outreach
- Relationship Marketing
- Spreadsheets
- Critical Thinking
- Public Relations
- Leadership
- Analyze Market Delivery Systems
- Event Planning
- Analyze Sale Activities or Trends
- Marketing Strategy
- Social Media
- Forecasting
- Corporate Events
- Retail
- Equipment Selection
- Sales Management
- Marketing Research
- Grassroots Marketing
- Merchandising
- Internet
- Negotiation
- Email Marketing
- Conduct Staff Meetings
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