Liz Heard
Senior Marketer | Change Agent | Team Leader
- Role
- Head of Accounts at Tailfin Marketing
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Liz Heard
I’m a passionate, growth-minded marketing leader with 18 years of experience specializing in integrated marketing and business management, with a knack for uncovering and solving complex brand challenges. Equal parts strategic thinker, creative collaborator, and business partner, I believe the most impactful work blends all three seamlessly.Experience: Revenue Growth and P&L Management • Brand Planning • Integrated Marketing • Influencer Marketing & Branded Content • Integrated Production • Brand Building & Identity • PR & Earned Media • Organizational Change Management • Team Leadership • Agency & Vendor Management • Market Research & Insights • New Business • Digital & Emerging MediaCategory: Travel, Hospitality, Non-Profit, Telecom, Sports & Entertainment, QSR, Beauty, Health, Insurance, Auto
Experience
Head of Accounts
Apr 2023 — Present
Education
Florida State University
B.S. in Communications Studies
Florida State University, Valencia, Spain
Certificate in Conversational Spanish
Skills
- Media Relations
- Corporate Communications
- Management
- Digital Marketing
- Content Strategy
- Integrated Marketing
- Social Media Marketing
- Digital Strategy
- Strategic Communications
- Marketing Communications
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