Liz Gertz
- Role
- Sr Director, Marketing Operations at ServiceNow
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Liz Gertz
Results-driven, strategic B2B marketing leader passionate about leveraging data, process,…
Experience
Sr Director, Marketing Operations
Oct 2020 — Present
Leading Marketing Operations team responsible for measuring and evaluating marketing full funnel performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.
Education
Rutgers University
Bachelor's Degree, Double Major: Computer Science, Sociology
Skills
- Strategic Partnerships
- Marketing Automation
- Analytics
- Compliance Management
- Lead Generation
- Crm
- Marketing
- Online Marketing
- B2b Marketing
- Marketing Strategy
- Demand Generation
- Salesforce.com
- Lead Nurture
- Database Marketing
- Email Marketing
- Eloqua
- Segmentation
- Direct Marketing
- Strategy
- Thought Leadership
- Customer Relationship Management (Crm)
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