Liz Klein
- Role
- Chief Marketing Officer & Operating Partner at Alltides Capital
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Liz Klein
I am a collaborative leader who works across teams to support organizational goals and…
Experience
Chief Marketing Officer & Operating Partner
Nov 2020 — Present
AllTides Capital is a private equity firm focused on helping entrepreneurs in mid-market businesses retire and know their legacy is retained. I help source deals, drive due diligence, and provide operational and marketing leadership to acquired businesses. • Spearheaded GEMD sale to GuideWell, transitioning the focus of the acquisition from clinical teams to a broader scope, ensuring the retention of all assets including intellectual property, staff, and IT systems, while maintaining zero clinic downtime in 7-day-a-week operations. • Created and established the “AllTides Capital” brand from previous GEMD holding company. Transitioned into Strategic Operating Partner role, reviewing fund potential purchases, performing due diligence, and providing post-purchase support to acquired businesses. • Undertook a critical operational turnaround for multi-site denture practice, enhancing margins by 200% through a pricing strategy overhaul and resolving key operational challenges in collections and multi-month treatment plan management. Despite improvements, exercised strategic foresight in opting against final acquisition due to tightening consumer credit markets and industry-wide challenges.
Education
Miami University
BS, Marketing, International Business
2003 — 2007
Skills
- Market Analysis
- Conversion Optimization
- Marketing Strategy
- Digital Marketing
- Online Advertising
- Team Leadership
- B2b
- Media Buying
- Event Planning
- Strategic Planning
- Copywriting
- Marketing Communications
- Email Marketing
- Digital Strategy
- Direct Mail
- Management
- Social Media Marketing
- Social Media
- Strategy
- Customer Loyalty
- Digital Media
- Market Research
- Media Planning
- Customer Engagement
- Mobile Marketing
- Brand Awareness
- Brand Loyalty
- Interactive Marketing
- Marketing Research
- Web Analytics
- Brand Management
- New Business Development
- Advertising
- Account Management
- Online Marketing
- Integrated Marketing
- Competitive Analysis
- Marketing
- Corporate Branding
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