Liz Fesenmeyer
Demand Generation Manager at Frontline Education
- Role
- Demand Generation Manager at Frontline Education
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Liz Fesenmeyer
Marketing professional with 10+ years of B2B demand generation experience, skilled in…
Experience
Demand Generation Manager
May 2022 — Present
Lead end-to-end omni-channel demand generation campaigns, including targeted ABM, regional, and strategic initiatives, managing strategy, planning, execution, and continuous optimization to maximize pipeline and revenue impact• Analyze and report campaign performance across the sales funnel, providing actionable insights that drive optimization and improve pipeline contribution and bookings• Develop and execute precise targeting strategies and customer journey maps to improve message relevance, deepen engagement, and increase lead quality across key segments and accounts• Optimize conversion performance through rigorous A/B and multivariate testing, personalization, and content refinement, ensuring continuous improvement across campaign types and channels• Collaborate with Digital Marketing to implement and enhance automation programs, including lead scoring, nurturing, and reactivation workflows to accelerate lead progression• Partner with Product and Solution Marketing to align demand generation with Go-to-Market strategies across HCM, Data & Analytics, and Business Management Suites, driving cohesive campaign execution and product-market fit
Education
University of Connecticut
Master of Business Administration - MBA
University of Connecticut
B.A.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.