Lizette Lynch

Director of Marketing - North America @Lexar

San Francisco, CA, US
EMAILS
l••••••••@lexar.com
MOBILE NUMBERS
+15•••••••75

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WORK HISTORY

Oct 2024 — Present

Director of Marketing - North America @Lexar

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San Jose, CA, US

EDUCATION

N/A

Pamantasan ng Lungsod ng Maynila

Bachelor of Arts (B.A.), Mass Communication/Media Studies

N/A

Asian Institute of Journalism and Communication

Master in Communication Management

SKILLS

Public RelationsBusiness StrategyDemand GenerationOnline AdvertisingProduct MarketingBrand AwarenessSocial Media MarketingB2bDirect MarketingMarketingBusiness AlliancesEmail MarketingChannelCrmMulti-Channel MarketingConsumer ElectronicsConsumer MarketingTrade ShowsChannel SalesBrand ManagementCross-Functional Team LeadershipCompetitive AnalysisMarketing StrategyBudgetsField MarketingMarket PlanningEvent ManagementCollateralStrategic PlanningProduct LaunchPartner ManagementChannel PartnersMarketing ManagementSmbMarketing CommunicationsCopywritingSales EnablementGo-to-Market StrategyE-CommerceDigital Marketing

ABOUT LIZETTE LYNCH

Results-oriented and accomplished Marketing Leader with 12+ years of B2B/B2C technology marketing background from top global industry leaders such as Sandisk, eBay, ASUS Computer and, LITE-ON StorageStellar record in developing and executing go-to market (GTM) strategies for the B2B/B2C audiences that align with business goals, analyzing market trends and customer insights to identify growth opportunities, and managing cross-functional teams to deliver high-quality campaigns on time and within budget. Demonstrated ability at spearheading campaigns to drive awareness, engagement and conversions. Expertise in product marketing, brand strategy, partner communications, digital & events marketing and project management. Proficient at Adobe Creative Cloud, Microsoft Office Suite, Google Suite, CRM & Project Management – Salesforce, Hubspot, Jira, Confluence, Monday.com, Basecamp, WordPress, Basic HTML, Mailchimp, Tableau, Google Analytics, SEO/SEM

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