Lizette Mazon
Content Production | Digital Production | Project Management
- Role
- Creative Program Manager Producer Brand Marketing for Instagram at Meta
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lizette Mazon
I am a dedicated collaborator, with experience in content/creative production, digital…
Experience
Creative Program Manager Producer Brand Marketing for Instagram
Feb 2025 — Present · Los Angeles, CA, US
On assignment via TEKsystems• Partner with Brand Marketing leaders to optimize campaign budgets, scopes, and objectives for elevated brand exposure. These efforts are achieved through innovative creative content, talent partnerships, and product launches.• Collaborate with specialty teams focused on creative/design execution, go-to-market strategy, research & testing, and campaign measurement, while also working alongside product engineers for notable platform enhancements. • Align with media leads for tactical planning, while managing the production and trafficking process for a high volume of on/off platform, OOH, and organic deliverables - Inclusive of paid & international media, and proper QA to ensure best practices are met.• Facilitate external vendor relationships and support internal cross functional teams to create operational efficiency.Campaign: ANYWAY | Instagram - A new campaign celebrating the creative community & their spirit at the heart of the platform, featuring some of the most game-changing innovative talent of our time: Tyler, The Creator, Rosalia, Cole Bennett, Nadia Lee Cohen, Clint, and Slawn.
Education
California State University, Long Beach
BA
Skills
- Art
- Creative Direction
- Mac
- Digital Media
- Video
- Interactive Marketing
- Social Media
- Creative Strategy
- Film
- Post Production
- Advertising
- Radio
- Brochures
- Photography
- Editing
- Art Direction
- Outdoor Advertising
- Social Networking
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