Lizeth Asseff

About Lizeth Asseff

Bilingual commercial leader with 13 years of experience driving brand growth, international negotiations, and B2B sales strategy across the U.S, Canada, and Latin America. I hold dual university degrees in Public Accounting and Business Administration with a focus on International Finance, complemented by executive specializations in sales and marketing. My career has focused on managing business lines, leading cross-functional teams, and driving market expansion through strategic planning, product development, and client relationship management. Fluent in Spanish and English, with conversational Chinese, I bring a global perspective and a proven ability to deliver results in dynamic, multicultural environments

Experience

1. Senior Account Executive

   Upstart 13

   Jan 2026 — Present

   Lead qualification strategy for inbound and outbound opportunities- Assess business fit, buying readiness, and decision-making structures- Own CRM accuracy and pipeline visibility to support reliable forecasting- Drive multi-touch follow-up to accelerate deal velocity- Partner cross-functionally to align solutions with complex client needs- Support deal strategy through proposals, pricing alignment, and value positioning- Track and optimize outreach and pipeline performance metrics- Turn market feedback into sharper messaging and sales strategy

Education

• IE Business School

  Specialization, Marketing Mix Implementation

  2017 — 2018

• Universidad Icesi

  Bachelor’s Degree, Business Administration with emphasis on Finance

  2007 — 2013

• Northwestern University

  The Art of Sales Specialization, Selling Skills and Sales Operations

  2019 — 2020

• Jiangxi University of Finance and Economics

  Interchange Student, International Business/Trade/Commerce

  2011 — 2012

• Universidad Icesi

  Bachelor’s Degree, Public Accounting and International Finance

  2007 — 2012