Liz Engelsen

WORK HISTORY

EDUCATION

ABOUT LIZ ENGELSEN

New Yorker living in Edinburgh, married to a Scotsman +1 chatty son. A strategist by trade and creative at heart. Past lives have seen me in New York City, Amsterdam, and London x2, working with global companies to transform their businesses and young start-ups to help them get noticed all based on consumer insight. Described as focused, energetic, and collaborative - I use consumer insights & data, insight jams, experience mapping, and idea workshops to create/design product innovation, product roadmaps, brand strategies, and marketing campaigns. An inspired leader, I can spot and nurture talent as well as manage large diverse teams to effectively run multiple projects and work streams on time, on budget, and hitting success metrics. Comfortable in the board room and the lunch room, I understand C-suite demands and how to get everyone from sceptics and middle management excited and bought into new ideas. I’m culturally savvy, led projects from São Paulo to Singapore, New York to London, covering 70 diverse countries and running meetings on-site in 40 countries. Currently in the tech space, working as part of the leadership team on a ground-breaking FinTech meets HealthTech App (available on App and Play Stores). Responsible for Product and Marketing functions while working insync collaboratively with Tech and Science functions. Daily interactions with our in-house tech teams on all aspects of App development. Leading the product roadmap, feature specifications, wireframe-screen designs, mapping Sprints (Agile), gathering user input, and overseeing QA. Specialties: Product Owner; App Development; Corporate & Product Brand Strategy, Marketing Strategy, Product Roadmaps, Ideation Workshops, Consumer Insights, Innovation Process, Mergers & Acquisitions, Customer Experience, Sprint Planning, Leadership, Team Management, Coaching & Mentoring, Consumer Profiles & Mood Boards, Content Strategy, Digital campaigns