Lize Emma Maria de Roo
Regional Consumer Experience Manager Benelux Nordics for Nestlé Coffee Brands @Nestlé
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WORK HISTORY
Regional Consumer Experience Manager Benelux Nordics for Nestlé Coffee Brands @Nestlé
Responsible for the (digital) marketing strategy of all Nestlé coffee brands across the region for Scandinavia and Benelux.Key Responsibilities:Strategic Oversight: Lead the customer experience (CX) journey across all touchpoints, ensuring a seamless and engaging interaction with our brands.Drive the e-commerce acceleration across all coffee brands including DTC both through pure players, marketplace and clicks and mortars. Brand Development: Provide strategic direction for brand development throughout the marketing funnel, enhancing brand equity and consumer loyalty.Media Strategy: Design and implement a robust media strategy that integrates data acquisition, customer relationship management (CRM), and holistic social media initiatives.Search Optimization: Drive performance through effective search engine marketing (SEA/SEO) and eRetail search strategies, maximizing visibility and engagement.
EDUCATION
Katholieke Universiteit Leuven
Master of Arts (M.A.)
Katholieke Universiteit Leuven
Bachelor of Science (B.Sc.)
Universitetet i Bergen (UiB)
Bachelor of Science (B.Sc.)
Solvay Business School
Master Complémentaire Conjoint en Gestion Technologique et Industrielle
London Business School
Nestlé Leadership Programme
SKILLS
ABOUT LIZE EMMA MARIA DE ROO
Marketing & Consumer Experience Leader with 15+ years in Luxury, FMCG, brand building, and digital marketing across B2C and B2B. I’ve led global campaigns, partnered with C-level stakeholders, and navigated complex business setups to drive growth and impact. I combine strategic vision with hands-on execution—from shaping go-to-market strategies and business development to delivering meaningful consumer experiences. Known for my can-do mindset and collaborative leadership, I thrive in complex business set-ups and turn ideas into clear, effective strategies that create lasting results for brands, businesses, and people.
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