Elizabeth D.
Head of Product Development @Wuffes
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WORK HISTORY
Head of Product Development @Wuffes
Toronto, ON, CA
Promoted to lead all product innovation and quality oversight across Wuffes’ growing supplement portfolio- Successfully developed and launched the Wuffes Daily Probiotic, featuring a clinically backed, patented probiotic strain—further strengthening Wuffes’ reputation for science-driven formulations- Oversaw participant recruitment and collaborated with the CRO to manage the execution phase of Wuffes’ first-ever clinical trial, investigating the efficacy of the Advanced Hip & Joint Chew for Large Breeds- Achieved a major regulatory milestone by completing the NASC accreditation audit, solidifying Wuffes’ commitment to industry-leading standards in quality and compliance- Led significant enhancements to the Wuffes Quality Assurance Program, improving real-time QA monitoring and strengthening documentation practices across production and post-market processes- Initiated and built partnerships with new contract manufacturers, enabling the future production of several new SKUs and expanding operational flexibility across dosage formats.
EDUCATION
University of Guelph
BSc. Honours Animal Biology, Animal Sciences
ABOUT ELIZABETH D.
I’m a product development leader and quality systems strategist with a deep focus in companion animal health. At Wuffes, I’ve built and scaled a science-backed supplement portfolio from the ground up, moving the brand from white-label formulations to proprietary, clinically supported products that have driven the company from a 7- to 9-figure business in 3 years.I began my journey with Wuffes in 2022, developing their first custom soft chew formulation—a large breed-specific hip and joint supplement that became the most concentrated mobility chew on the market at the time and remains the company’s #1 best-seller. Since then, I’ve led the development of new SKUs across multiple dosage formats (soft chews, liquids, oils, and probiotics), overseen product launches featuring patented and trademarked ingredients, and implemented rigorous QA systems from scratch.I also designed and executed Wuffes’ entire Quality Assurance Program and personally led the brand through a successful NASC audit. In parallel, I partnered with a CRO to design and manage Wuffes’ first clinical trial, from recruitment through execution, culminating in the company’s first clinical data supporting product efficacy.I’m passionate about bridging the gap between science, regulatory integrity, and consumer trust in the pet health space. My work blends technical formulation, clinical research coordination, and cross-functional execution to bring high-performing, compliant, and market-ready products to life.Let’s connect if you’re in the pet health, nutraceutical, or functional ingredient space and want to talk product strategy, regulatory compliance, or innovative brand-building.
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