Liz Diggins
Strategic Event Manager | Global Meeting Professional | Event Sourcing Specialist | Greater Milwaukee Area
- Role
- Coach at Wisconsin Elite Volleyball
- Location
- Franklin, WI, US
- LinkedIn followers
- 500 followers
About Liz Diggins
Events leader with 15+ years delivering B2B programs that drive pipeline, elevate brand visibility, and strengthen client relationships. Expert in full-cycle event strategy, budgets, vendor management, and hybrid/virtual delivery.Key Achievements• SME in workflow optimization and event tech—streamlined systems, improved performance, and delivered operational excellence.• Negotiated multimillion-dollar savings through strategic vendor contracts.• Managed 120+ events annually with budgets up to $2M.• Directed conferences with attendees and 150+ exhibitors.• Implemented global risk mitigation programs and standardized SOPs.• Built and led sourcing teams managing 700+ events annually.• Created training guides and tech adoption resources for global teams.• Consistently exceeded client satisfaction goals (NPS, CSAT).• Experience includes: Conferences, Trade Shows, Conventions, Summits, SKOs, Product Launches, Trainings, Incentives, Networking, Galas, Award Ceremonies, Virtual & Hybrid Events, QBRs.Client Portfolio • Strategic Event Lead for a range of global brands and flagship programs, including: Shopify · Adobe · Affirm · TikTok (ByteDance) · Thomson Reuters · Twilio · Twitch · Raising Cane’s · Mattress Firm · Clarios · Elastic · Bank of America · Harley-Davidson · United Technologies / RTX (Pratt & Whitney, Otis, Carrier, Sikorsky) · YPA · Windy City Summit · Michigan Music ConferenceSkills & Core Competencies• Event Strategy & Sourcing: Global Meeting Management | Vendor Negotiation | Budget & ROI Oversight• Tech & Process: Workflow Optimization | SaaS/Platform Integration | Event Tech (Cvent, ON24, Lanyon)| Virtual, In-Person & Hybrid Execution• Marketing & Engagement: Campaign Strategy | Sponsorship Development | Exhibitor & Attendee Experience | Analytics & Reporting• Leadership & Stakeholders: C-Suite Engagement | Cross-Functional Leadership | Executive Communication• Governance: Compliance & Risk (GDPR, Sunshine Act, PII, PCI DSS)• Innovation: Content Program Management | GTM & Brand Alignment | AI/ChatGPT ExpertiseTechnology & Tools• Event Platforms: Cvent, Qondor, ON24, Lenos, Lanyon, Zoom, WebEx, Navan, StarCite• Project Management: Airtable, monday.com, Smartsheet, Slack, Asana, ProTrack, Trello, Xola• Creative & Media: AI, HTML/CSS, Canva, Adobe Illustrator, Photoshop, Adobe DC Pro• Office Suites: Microsoft 365 (Teams, SharePoint, Copilot), Google Workspace• CRM / Marketing Automation: Salesforce, Marketo, Zoho CRM, HubSpot, Meta
Experience
Coach
Nov 2023 — Present · Franklin, WI, US
Education
Madison Area Technical College
Associate's degree, Meeting & Event Management
Madison Area Technical College
Associate, Meeting and Event Management
2003 — 2006
Madison Area Technical College
Associate's degree, Meeting and Event Planning
Skills
- Non-Profits
- Management
- Budgets
- Conferences
- Problem Solving
- Account Management
- Marketing Communications
- Newsletters
- Tourism
- Vendor Relations
- Event Planning
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Negotiation
- Scheduling
- Fundraising
- Hospitality Industry
- Nonprofits
- Special Events
- Social Media
- Social Networking
- Excel
- Event Management
- Access
- Meeting Planning
- Project Management
- Trade Shows
- Advertising
- Promotions
- Microsoft Office
- Sales
- Word
- Program Management
- Hospitality
- Customer Service
- Logistics
- Volunteer Management
- Contract Negotiation
- Outlook
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