Liz Deakin

About Liz Deakin

Results-driven Marketing, Communications, and Development Executive with extensive experience in building and elevating brands across diverse industries, leveraging integrated omnichannel strategies to drive substantial net revenue growth, increase brand visibility, break down silos, and expand market share.* Award-winning leader of strategic marketing campaigns known for achieving impressive media coverage and engagement through integrated campaigns and events, including generating tens of millions of dollars in sponsorships and media value, as well as developing and leading strategic planning efforts that increase stakeholder loyalty and brand affinity.* Expert at leading brand repositioning, executing digital transformations, leading cross-functional teams, implementing change management strategies, and navigating complex, high-stakes environments to deliver measurable results. Proven track record of building and developing corporate partnerships through cause-marketing campaigns and the use of brand ambassadors, among other tools.* Tactical thinker and problem solver, successful in capturing market share, growing organizations, and developing employees.Areas of Expertise:* Integrated Marketing* Communications Strategy* Brand Development & Positioning* Omnichannel Campaign Management * Digital Transformation/Infrastructure* Fundraising & Revenue Growth* Strategic Partnership BuildingStrategic Milestones:* Paralyzed Veterans of America (PVA): Orchestrated a revolutionary omni-channel strategy, propelling PSA media value by 225% and net revenue by 20%. Pioneered PVA\'s inaugural DRTV initiative, part of a comprehensive plan that surged revenues by 25% to surpass $100M.* ThinkFun: Masterminded a dynamic rebranding initiative, driving an 84% surge in net revenue and doubling market share by identifying and capitalizing on market opportunities.* Walt Disney Company: Infused new life into product positioning and marketing narratives, bolstering sales and market attendance by up to 30%. Conceptualized and launched the ‘Disney Princesses on Ice,’ catalyzing the establishment of a lucrative Disney Princess franchise.* Warrior Games: Transformed the event into a national sensation, amplifying attendance to over and securing $8M in sponsorships. Innovated a high-profile merchandise collaboration with industry giants Under Armour and Grunt Style.* PVA: Implemented new digital infrastructure that diversified revenue streams, improved donor insights, and automated donor journeys, resulting in a 40% increase in donations.

Experience

1. VP Communications

   Tragedy Assistance Program for Survivors

   May 2025 — Present · Alexandria, VA, US

   Responsible for Communications, Marketing, and Digital Fundraising, leading a team of 5 employees and 4 contractors.

Education

• George Mason University

  Writing Fellowship

  1995

• Liberty University

  Master of Science - MS, Strategic Communications

• Roanoke College

  Bachelors, English

  1988 — 1992

• Roanoke College

  Bachelor of Arts - BA, English Language and Literature/Letters

Skills

• Marketing
• Product Management
• Business Development
• Marketing Communications
• Market Research
• Online Marketing
• Direct Marketing
• Product Launch
• Brand Development
• Email Marketing
• Strategic Partnerships
• Integrated Marketing
• Marketing Strategy
• Management
• Search Engine Optimization (SEO)
• SEO
• Entertainment
• Public Relations
• Media Relations
• Advertising
• Event Planning
• Strategy
• Product Marketing
• Competitive Analysis