Elizabeth Conn

About Elizabeth Conn

Full-stack B2B marketing executive with 15+ years leading all aspects of marketing for software companies — from early-stage scale-ups to $300M+ global enterprises.Proven track record of scaling two SaaS companies from single-digit ARR to triple-digit ARR, architecting marketing organizations from the ground up, and delivering measurable impact across every discipline- Product Marketing: Positioning and messaging that drives category leadership and product adoption- Brand & Corporate Marketing: End-to-end rebrands, PR/analyst programs, and campaigns that elevate market presence- Demand Generation & Marketing Ops: Predictable pipeline generation consistently sourcing 50-90% of new revenue from marketing. Developing a repeatable growth engine year over year- Customer Marketing: Retention, expansion, and advocacy programs that increase LTV and reduce churn.Experienced in leading marketing through high-growth scaling, major funding rounds, and acquisitions — including integration of teams, systems, and GTM strategies.Passionate about building high-performance teams, aligning marketing with sales and product, and transforming marketing into a growth engine.

Experience

1. Senior Vice President Marketing

   Sayari

   Apr 2025 — Present

Education

• George Mason University

  Bachelors of Business Administration, Information Systems and Database Management

Skills

• Adobe Software
• Html
• Spanish
• Social Media Development
• Social Media Marketing
• Website Development
• Website Management
• Event Planning
• Event Management
• Web Strategy
• Microsoft Office
• Wikis
• Blog Management
• Web Content Management
• Social Media
• Web Development
• Webmaster Services
• Marketing
• Leadership
• Editing
• Online Marketing
• Customer Service
• Social Networking
• Blogging Software
• Strategic Planning
• Account Management
• Management
• Strategy
• Sales
• Team Building
• Video Editing