Liz Brandon

About Liz Brandon

Analytics professional experienced in working with various data sources. Skills include data automation, dashboard development, fact-based sales presentations, and training teams on analytical tools and data sources. My strengths include the ability to translate business needs to technical IT teams.

Experience

1. Sr Mgr, Us Commercial Insights & Reporting

   Suntory Global Spirits

   Jan 2013 — Present · Chicago, IL, US

   Lead monthly Nielsen sales reviews where I collaborate with brand, sales, and insights leaders to produce a clear and concise explanation of key brand trend drivers and presented to executive leadership teams. Manage a team responsible for providing analytics support and data source training to US Commercial Sales, Brand Marketing, Finance, and Strategy teams.Drove adoption of a standard analysis process and aligned metrics utilized by brand and sales teams to deep dive into sales trends within a specific market. Pioneered the creation of a companywide data literacy program which included both live and virtual self-service training courses on data sources, key metrics, reporting tools, and dashboards.Led ad hoc analytics projects which dove into specific areas of interest including value-added packaging incrementality, flavor trends, sales laps, category and packaging type seasonality, promotional lift, distribution opportunities, and changes to consumer buying patterns resulting from inflation or Covid.#1 Nielsen power user within the company and regularly consulted to advise on best practices for analyzing data.Led the transition of reporting from Tableau to Power BI platform including coordinating new streamlined Nielsen data feeds which improved flexibility of reporting and incorporated new metrics.Key consultant on cross functional team on the development of new “Performance Pulse” tool which allows users to drill down into drivers of depletion or consumption trends.Primary contact for external Nielsen team including contract renewals, database updates, managing systems transitions, data inquiries, and coordinating training.Cut monthly sales reporting time in half by developing automated dashboards in Tableau and promoting adoption of the platform as our go-to analytics tool.Drove the creation of an internal data lake containing Nielsen and NABCA data acting as the liaison between the data vendors, internal business teams, and IT.

Education

• Northeastern Illinois University

  BA, Mathematics

  1991 — 1996

Skills

• Nielsen
• Spectra
• Access
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Crystal Reports
• Consumer Products
• Customer Insight
• Sales
• Iri
• Trade Marketing
• Retail
• Grocery
• Product Development
• Beer
• Market Research
• Marketing Strategy
• Forecasting
• Strategy